What the New Year brings to you will depend a great deal on what you bring to the New Year.




Professional Agency, Personal Service

Serving individuals, families and businesses throughout Wisconsin.



For All Your Insurance Needs Today and Tomorrow!

We are your one stop insurance agency.

Northwoods Insurance Agency can help you navigate the complex world of insurance plans because we are independent agents with a commitment to tailoring insurance coverage to our customer’s needs. Whether you need coverage for your home, business, or auto, we can help you find the coverage you need. We also write life insurance policies to protect your family against unfortunate, unforeseen events.

  • Personal Auto

  • Preferred Rates

  • Rates for Drivers with Accidents / Moving Violations

  • SR22 Filings for Proof to keep your driver’s license

  • No prior insurance, no problem

  • Lapses in coverage, no problem

  • Collector Vehicles

  • Business Auto

  • Farm Use

  • Dairy

  • Beef

  • Horse

  • Hobby

  • Personal Umbrella Liability Coverage

  • Commercial Umbrella Liability Coverage

  • Primary Residences

  • Cabins- Seasonal or Vacation Homes

  • Renters Insurance

  • Mobile Homeowners

  • Homes with wood heat or pellet stoves

  • Vacant Homes

  • Homes with Animals or Hobby Farms

  • Homes with Home Based Businesses

  • Identity Fraud and Cyber Protection

  • Flood Insurance

  • All types of businesses including dividend plans & company risk control services.

  • Annuities

  • Term Insurance

  • Long Term Care

  • Whole Life

  • Universal Life

  • Mortgage Life

  • Snowmobiles

  • Motorcycles

  • ATVs & side-by-sides

  • Mopeds

  • Personal Watercraft including Fishing Boats, Ski Boats and Pontoon Boats

  • Golf carts

  • Medicare Supplements

  • Prescription [Part D] Supplemental Plans

  • Dental & Vision Coverage Plans

  • Short Term Health

  • Individual & Family Affordable Health Care

  • Group Health

We offer Identity Fraud & Cyber Protection.

Click here to learn more!



Northwoods Insurance Agency in Crandon, WI is a division of Edward J. Smith Insurance Agency Inc. We take pride in taking care of your insurance needs, whether you need a quote on your auto, home, or business. We appreciate every opportunity to be an agency for you and get the right coverage at an affordable price. Our friendly professional staff of agents can answer your questions and offer the best insurance options for your individual needs.

We serve Forest County and surrounding areas, and we do make house calls. We take pride in being an independent agency representing many fine companies. We can find the right company policy tailored to your specific needs.

Auto Insurance – Preferred rates, rates for drivers with problems, SR22 filings etc…

Home Insurance – New homes, seasonal homes, rentals, homes with wood heat, hobby farms with animals.

Recreational Vehicles – 4 wheelers, motorcycles, snowmobiles, boats.

Business Insurance – General liability, property coverages, workers compensation, business auto.

Health Insurance – Medicare supplements, Prescription (Part D) supplemental plans, dental and vision plans.

Life – Term, whole life, universal life.

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Northwoods Insurance Agency was established in 1985. Edward J. Smith has been the owner since 1988. Our agency has been in the community for many years located at 100 S. Lake Avenue Crandon, WI with various owners.


Our agency is small town oriented, and we take care to build relationships that last. We pay careful attention to your details to make sure you receive the right coverage at the right price. Our agency staff is constantly educating ourselves with the latest up-to-date information to make sure you understand the sometimes complicated insurance contracts.

Why Northwoods Insurance?

We serve Forest County and surrounding areas, and we do make house calls. We take pride in being an independent agency representing many fine companies. We can find the right company policy tailored to your specific needs.

Our Mission

To provide high quality insurance products and related services to businesses and individuals in Wisconsin.

Man Driving in Car




100 S. Lake Avenue
Crandon, Wisconsin 54520 
Phone: 715-478-2215
Fax: 715-478-5485

You may email our office anytime at

Monday - Friday:
8:00 am - 4:30 pm

For any general inquiries, please fill in the following contact form:

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